Storyboard+4.3  

3 || || [] || More than 4,400 people die everyday from AidsCAPS in Africa. Since Africa is a developing country (CONTINENT) they are poor and do not have the advanced technology to have enough properly trained doctors. || 11 || ||   || Thank you for listening! Go out and buy (RED) products today!!! ||
 * Slide 1 || [[image:inspiredlargeli0-1.jpg width="269" height="171"]] || [] || The Red Campaign works alongside The One Campaign. The Red Campaign raises money then uses it to buy drugs to help treat AidsCAPS in Africa. ||
 * Slide 2 || [[image:lt-map.gif width="184" height="198"]] || [|Lesotho] || AidsCAPS is an alarming threat in Lesotho. Nearly a quarter of Lesotho's adult population is estimated to be HIV positive. ||
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 * Slide 4 || [[image:bono.jpg width="163" height="226"]] || [] || Bono came up with the idea for the Red Campaign. He thought that if people donated money through shopping then his campaign could be very successful because the people donating would also be getting something. ||
 * Slide 5 || [[image:32285-bigthumbnail.jpg width="183" height="139"]] || [] || Every time you buy a Red i-Pod shuffle, Nano, or gift-card, then 50% of the money will go directly to The Global Fund to help fight AidsCAPS in Africa. ||
 * Slide 6 || [[image:images-9.jpeg]] || [|starbucks] || Starbucks is also apart of the Red Campaign. Every time you visit Starbucks and purchase any drink then they will donate 5 cents to The Global Fund. ||
 * Slide 7 || [[image:images-10.jpeg]] || [|converse] || PurcahsingSP Converse shoes is another way to get involved with the Red Campaign. Each time you purchase a pair of shoes from cXonverse the company will donate 15 dollars to The Global Fund. ||
 * Slide 8 || [[image:images-11.jpeg]] || [] || Red has built many facilities in Africa. They have built 33 testing and treatment centers which are full will people everyday. Each center has the newest technology and is stocked with medicines for AidsCAPS. ||
 * Slide 9 || [[image:images-12.jpeg]] || [] || IN a 2007 issue of Advertising Age magazine, it stated that The Red Campaign had only gained 18 million dollars but had spent 100 million dollars on advertising. After this issue was printed Red came out and said that this wasn't true, they had only spent 50 million on advertising and had gained 25 million. ||
 * Slide 10 || [[image:images-13.jpeg]] || [] || The Red Campaign has combined consumerism and altruism. It is fighting Aids CAPS in Africa and so far has been successful. They have saved many lives. ||
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