Analysis+4.3

The (RED) Campaign Michelle Morel Rachael Western

Our agency is The Red Campaign. Bono started this campaign a little over a year ago and the campaign has so far been very successful. Bono wanted to make a campaign that was different than any other. He still wanted to get money and he was going to donate to Africa to fight AIDS, but he wanted a clever way of getting the money. He decided that the way that (RED) was going to get money is that they were going to ask companies to join their campaign. Gap, Motorola, Armani, Converse, Starbucks, or Apple have all joined (RED). Every time you buy one of their RED items then they will donate 50% of the profit to the Global Fund and the Global Fund uses the money to buy AIDS and HIV drugs for people suffering in Africa.

The Red Campaign has had a great start to helping people in Africa. They have raised 18 to 25 million dollars (different websites have given us different numbers) and that money has gone to help 590,500 people. (RED) mostly uses their money to buy medicines that help treat aids. But (RED) has built 33 testing and treatment centers in Africa. And the money will sometimes go to support other organizations in Africa. Some of the organizations are as followed: Orphans with educational support, and People with HIV counseling and testing.

We feel that this is a good organization to donate to because they are giving their money to good causes. All of the money that the organization gets goes directly to Africa. They are saving people everyday. The money is helping the thousands of African people that are suffering from AIDS. As of right now 560 people die a day in Africa due to AIDS. I (WE)?think that it is good to help these people because since they live in (ON) a developing continent they don’t get the professional doctors that we are lucky enough to have. So donate your money to (RED); you can help save millions of lives!